Time-honored shops represent the traditional commercial culture of a nation. They have classic commercial brands and express cultural values.

CPPCC member Song Yakun, who is also the chairman of Jilin-based Fuyuan Food Corporation, shared her views on maintaining the popularity of the time-honored shops at the two sessions.

"Time-honored shops offer high-quality services and unique products. They are also the fruits of national entrepreneurs and have witnessed the development of China's commercial development," Song said.

"Improving the competitiveness of these shops is vital to promote Chinese enterprises."

CPPCC member Song Yakun [Photo/cnjiwang.com]

According to Song, there are 135 time-honored stores in Jilin province. Although some have been developed well, others lack innovative promotion and are in development difficulties.

Song suggested that local governments should start a program to collect and categorize the history and business concepts of various commercial fields.

She also said cases about time-honored shops should be included in college textbooks for business major students.

"Combining traditional business-management modules and an entrepreneurial spirit can help time-honored shops improve their modern operations," Song added.